With the advent of mobile devices, be it a mobile phone or a tablet, the advertising market is about to change in a big way. Within the next year, this type of advertising is expected to reach an audience of 1.7 billion users and has already surpassed online desktop advertising.
If you’re a small business, you’re going to feel like you hit the jackpot when you understand how mobile marketing will affect your business.
If there is one new gadget people love more than any other, it’s the smartphone. No matter where you go these days, you can’t avoid seeing people using these devices in airports, coffee shops and simply walking down the street. Of all the smartphone owners approximately 87% of these access the internet with this device.
A “Blast” is a message that you send out to a group of opt-in users, to inform them of something that is happening, to advertise your product to them, and are often used as part of a strategic marketing campaign Text blasts are normally 150 characters or less, and once sent they are immediately received ……
In the next year and beyond, mobile advertising is going to provide businesses with a competitive edge that will provide a return on investment unlike any advertising vehicle currently available.
Does your marketing stink? I bet that if you review all of your advertisements, most, if not all, of them will include ‘platitudes.’