Advertising for Medical Practices
Advertising and marketing for specialized medical practices, needs to take advantage of every medium possible, in order to help with online visibility of their medical practice. Specialized medical practices include:
• cosmetic surgery, and
• other types of specialized services
Every practitioner should be asking themselves, “How many prospective new patients did I reach today?” Patients are a doctor’s lifeline to a successful practice, and the more patients that see your advertising and marketing efforts; the more likely you are to build a thriving medical practice.
Name recognition, search engine placement, and advertising will play an important role in whether or not your advertising efforts will pay off. The internet allows doctors to promote themselves and their services, directly to patients who are looking for specialized treatments.
Your Medical Practice Website
This is one of the most important parts of any online presence and one of your biggest assets to attracting new patients to your medical practice. It’s your website that allows you to market online in different areas, such as:
• Google + Plus Local for Businesses
• Face book
• Pay Per Click Advertising
Once you’ve had a website set-up by a professional design company then you’re ready to start marketing. Design and layout plays a big part in how much a new patients will trust you. If using the above social media sites are good enough for the CDC and the Mayo Clinic to use, then every doctor in every state can look to them as an example.
Specialized Medical Practices
Doctors who have well developed websites, and who are using a marketing agency to help increase their internet visibility, are seeing exceptionally high returns on their internet investment. Doctors look at their marketing agency as an extension of their employees. With the advent of mobile phone marketing and video marketing, your patient base will increase dramatically.
At Local Lead Genie we offer marketing systems that are designed with these professionals in mind. We’ve been helping people use the internet for their marketing needs since 2004, and are currently employing the latest in marketing technology for doctors. We strive to give you the best return on your investment, so you’ll maximize your profits in a short time frame and with little effort on your part.
Search engine optimization is one of the places where we start to build your online profile, once your website has been optimized to give your patients the best possible experience when they visit. Using Google+ Plus Local and all other local search options available, we get your medical practice website strategically placed, to ensure you get more patients calling your practice.
Then we’ll develop an advertising and marketing campaign using pay per click strategies. This means you’re only charges if someone clicks on your advertisement. It’s far more effective than print advertising, which many doctors currently use as their main advertising source. We’re also helping doctors to realize the potential of mobile phone marketing and video marketing, which opens up a whole new revenue stream for them to use.
Call us today and let us explain all the different marketing strategies that are available to doctors specializing in the above areas. We want you to understand how we can help you increase your patient base and improve your bottom line.