Mobile Marketing & Advertising – The Power of Getting People to Share
When you need to sell your product, your business or business news, mobile marketing and advertising is proving to be a winning strategy. Mobile marketing is changing the way businesses interact with their customers. Let’s look at some of the latest statistics on mobile marketing.
Today, 5.1 billion people worldwide own a mobile phone, and when they receive a message they normally take 90 seconds to open and then respond to a mobile message. Email on the other hand, averages 90 minutes. That’s a significant difference that you can’t afford to ignore if you are a businessperson! Businesses that send out mobile coupons have redemption rates that are ten times higher than traditional coupons. Imagine the power of your customers sharing your advertising with their friends and how that could change your business!
Mobile marketing and advertising gives businesses a captive audience, and one that responds almost immediately to what is being sent to them. In fact, today’s budget conscious consumer is looking for companies they can sign-up with in order to receive updates, coupons, and special offers. That’s the power of mobile marketing, and it can have an immediate impact on your business when used correctly.
Businesses are shifting their marketing budgets from print, radio and online advertising to a mobile marketing strategy. It’s more cost efficient and response rates are off the chart when compared to tradition media marketing. The marketing world is abuzz with the possibilities that mobile marketing offers businesses.
Consider the small local restaurant owner who’s struggling in this economy. They decide to turn to a mobile marketing plan, and by using their list of current customers they offer a fantastic special and encourage their customers to forward to their friends. As soon as someone new accepts the special, they are then added to the restaurants database. Within a short period of time, the restaurant perfects their advertising strategy, has a large list of customers that they can text regularly, and in a short period of time their restaurant if full on Wednesday, one of the slowest nights of the week.
This is the power of mobile marketing and businesses who use it correctly will be the ones that survive and beat out their competition. Call us today and let us tell you more about how this can affect your business marketing success.